Friday, 20 June 2008

Johnny Bunko and Personal success

If you haven't seen it already, Johnny Bunko is a book about career decision making but it's no exaggeration to say that it is unlike any other you are likely to read. In my opinion, Johnny Bunko stands apart because the book speaks intelligently about personal success in a language and format open to all. Traditional career reading has struggled to be practical and accessible but even the few that have managed this have hardly been read for the enjoyment factor alone.

For anyone considering their future, trying to define what success means to them or dealing with any other subject that unites work and life, Johnny Bunko captures an example of this moment beautifully and not only makes the subject interesting, it achieves the almost unthinkable and makes it entertaining too.

Reading this book was a reminder that defining personal success should be easy to follow and inclusive rather than exclusive. My hope is that work/life fusion has always demonstrated this aim. As for entertainment value, it is a pleasure to leave that to the artists.

(If you want to learn more about Johnny Bunko the book, find it on the web at

Have a great weekend all!


  1. Thanks for the very nice words about JOHNNY BUNKO. Delighted to hear you enjoyed the book.

    All best,
    Dan Pink

  2. Thanks for your comment Dan :)