Just a personal opinion but...
...great career articles do the following things positively:
✪ Answer questions that are important to our careers
✪ Use examples and insight to create opportunities & suggest solutions
✪ Motivate, inspire & make connections between individuals
[Great career articles don't always have random images either]
...and avoid the following negatives:
✪ Lecturing (no-one knows your career better than you)
✪ Bandwagon-Jumping (everyone else is doing it so why aren't you?)
✪ Generalising (your career is unique and so is your definition of personal success)
What's your opinion on great career articles?
For more on career articles:
All the best for now,