In this employer's example, focusing on the career conversation and clarifying the "goals and ambitions" of senior staff has meant, "they're motivated to join in with new opportunities, more productive, more likely to stay, and we get a bigger contribution from them."
Being critical of this article for a moment, it is written more for the employer than the employee but the positives described above do appear to be derived from the greater sense of purpose and reward experienced by individual employees following a conversation that targets their personal success.
Try not to be too put off by the fact that senior management are the immediate beneficiaries either. With the benefits a programme like this can deliver, it won't be too long for staff at other levels to be included.
What a pleasant change to read a positive headline too!