Ash's story - Career Decision Success!

It seems like ages ago but Ash's story was one of the first case studies on this blog. This story was one of deliberate career change because it was driven by the choice Ash made to continue his entrepreneurial career even though a big corporate role was offered to him.

Career change can be forced upon us (redundancies are a good example of this) but there are also times when we have a clear choice to make. For much of his career Ash had worked towards the big corporate leadership role he was offered last year. Despite this and despite the more uncertain future he chose to continue, Ash knew that his small, start-up venture presented him with challenges, excitement and opportunity that couldn't be matched anywhere else. Not even in a job that a few years ago he even dreamt about having!

So what of the update? Well, Ash's business has made great headway since we last saw him on this blog and his future is looking brighter than ever. My explanation for this is Ash's career choices have aligned with his values, talents and goals, allowing an improved definition of personal success. Ash puts it down to his industry expertise, creativity, hard work and a lot of luck.

At a push the two of us are happy to agree that in this case we are both right!